Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency to Mobile App Publishers
Built on the fully open source Prebid SDK, Demand Manager Mobile allows mobile app publishers to integrate the efficiency of a unified auction into their monetization setup. By simplifying everything from testing and verifying new bidders to changing auction meta settings, Demand Manager Mobile is a lightweight solution that makes the powerful performance of Prebid available to mobile app publishers without sacrificing app performance. Publishers gain the advantage of connecting to multiple demand sources in a unified auction with no need to make app updates for Prebid configuration or bidder changes.
Using Demand Manager Mobile, mobile app publishers can add bids directly into their ad server on an exact CPM per impression basis, without disrupting their existing monetization stack. Additionally, this will provide mobile app publishers with new and unique demand sources without the need to resubmit to app stores or having end users update the app. Demand Manager Mobile supports banners, interstitials, and various video formats: including interstitial video, outstream, and rewarded video.
“We developed Demand Manager Mobile in response to app developers that were looking for lightweight, open source solutions that would help them break away from the constraints of the waterfall,” said
“Demand Manager Mobile came at the right time as we were looking for a more efficient and transparent way to monetize our mobile inventory,” said
“We're excited to use Demand Manager Mobile because we see this as a portal to desktop brand budgets that can compete in real time against our mobile-first solution,” said
“We appreciate that Demand Manager, and Prebid in general, is built on open source, community-driven tech,” said
For more information, and to get started with Demand Manager Mobile, please reach out to your Magnite account manager or firstname.lastname@example.org.
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