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Diane Yu

Diane Yu


Diane Yu has served as the Chief Technology Officer of since January 2021 where she is responsible for the strategic leadership of the Engineering team and for charting Better’s long-term technology vision. Prior to Better, she was the CTO for Comcast Advertising and the Co-Founder and CTO of FreeWheel, a technology platform for advertising management and monetization, which she built from the ground up, and which was sold to Comcast in 2014. As FreeWheel’s Co-Founder and CTO, Ms. Yu led the architecture and operation of FreeWheel’s video monetization platform for 14 years, overseeing a global engineering team spanning the Americas, Europe, and China.

Ms. Yu began her career at DoubleClick, where she played a critical role in architecting and managing the development of the company’s advertising product suite while leading engineering teams, up until the company’s sale to Google. Diane earned her Bachelor of Science from Peking University and holds a Master of Science from Ohio University. Cablefax has recognized Diane as one of its most powerful women and most influential Minorities since 2017, and She Runs It named her as one of their “Working Moms of the Year” for 2021.