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    <link:label id="lab_rubi_TwoYearRSUsMember_DA1C93DF1F7528C2168127702C497880_terseLabel_en-US" xlink:label="lab_rubi_TwoYearRSUsMember_146A75DD39F15B8A972B7E554146E169" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Two Year RSUs</link:label>
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    <link:label id="lab_us-gaap_ProvisionForDoubtfulAccounts_507268D3789491F4144DF3BA1E269F63_label_en-US" xlink:label="lab_us-gaap_ProvisionForDoubtfulAccounts_507268D3789491F4144DF3BA1E269F63" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Provision for Doubtful Accounts</link:label>
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    <link:label id="lab_rubi_AccretionOfAvailableForSaleSecurities_5AEA855F0DFF70B12EA2F3BA1E26C695_negatedTerseLabel_en-US" xlink:label="lab_rubi_AccretionOfAvailableForSaleSecurities_5AEA855F0DFF70B12EA2F3BA1E26C695" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Accretion of available for sale securities</link:label>
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    <link:label id="lab_rubi_AccretionOfAvailableForSaleSecurities_5AEA855F0DFF70B12EA2F3BA1E26C695_documentation_en-US" xlink:label="lab_rubi_AccretionOfAvailableForSaleSecurities_5AEA855F0DFF70B12EA2F3BA1E26C695" xlink:role="http://www.xbrl.org/2003/role/documentation" xlink:type="resource" xml:lang="en-US">Accretion Of Available-For-Sale Securities</link:label>
    <link:loc xlink:href="rubi-20180630.xsd#rubi_AccretionOfAvailableForSaleSecurities" xlink:label="loc_rubi_AccretionOfAvailableForSaleSecurities_5AEA855F0DFF70B12EA2F3BA1E26C695" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ForeignCurrencyTransactionGainLossUnrealized_54B3EA0CD1F8303635FBF3BA1E260A11_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_ForeignCurrencyTransactionGainLossUnrealized_54B3EA0CD1F8303635FBF3BA1E260A11" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Unrealized foreign currency gains, net</link:label>
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    <link:label id="lab_us-gaap_DeferredIncomeTaxesAndTaxCredits_C0E8D951BD62BCB39966F3BA1E26E6F7_terseLabel_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxesAndTaxCredits_C0E8D951BD62BCB39966F3BA1E26E6F7" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Deferred income taxes</link:label>
    <link:label id="lab_us-gaap_DeferredIncomeTaxesAndTaxCredits_C0E8D951BD62BCB39966F3BA1E26E6F7_label_en-US" xlink:label="lab_us-gaap_DeferredIncomeTaxesAndTaxCredits_C0E8D951BD62BCB39966F3BA1E26E6F7" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Deferred Income Taxes and Tax Credits</link:label>
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    <link:label id="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_B3710C0BFCEA6FCF9032F3BA1E27E628_terseLabel_en-US" xlink:label="lab_us-gaap_IncreaseDecreaseInOperatingCapitalAbstract_B3710C0BFCEA6FCF9032F3BA1E27E628" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Changes in operating assets and liabilities, net of effect of business acquisitions:</link:label>
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