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    <link:label id="lab_us-gaap_Revenues_1BD274B0F1D7C0816435D39688FE9A65_label_en-US" xlink:label="lab_us-gaap_Revenues_B452F873E4B3579EB75E1AC7F8B8DAB4" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Revenues</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_Revenues" xlink:label="loc_us-gaap_Revenues_B452F873E4B3579EB75E1AC7F8B8DAB4" xlink:type="locator" />
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    <link:label id="lab_us-gaap_ConcentrationRiskPercentage1_63FD73F922EEE0054D5AD39753FFC233_label_en-US" xlink:label="lab_us-gaap_ConcentrationRiskPercentage1_B78378269BCB5737A062B42892BC57F3" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Concentration Risk, Percentage</link:label>
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    <link:label id="lab_us-gaap_LeasesAbstract_B95B92CB992DC34D62ED6FC182970A18_label_en-US" xlink:label="lab_us-gaap_LeasesAbstract_B95B92CB992DC34D62ED6FC182970A18" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Leases [Abstract]</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LeasesAbstract" xlink:label="loc_us-gaap_LeasesAbstract_B95B92CB992DC34D62ED6FC182970A18" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsRemainderOfFiscalYear_A22E9358838B8777C20D6FC18298ED24_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsRemainderOfFiscalYear_A22E9358838B8777C20D6FC18298ED24" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Remaining 2019</link:label>
    <link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsRemainderOfFiscalYear_A22E9358838B8777C20D6FC18298ED24_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsRemainderOfFiscalYear_A22E9358838B8777C20D6FC18298ED24" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lessee, Operating Lease, Liability, Payments, Remainder of Fiscal Year</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsRemainderOfFiscalYear" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsRemainderOfFiscalYear_A22E9358838B8777C20D6FC18298ED24" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_C7631BD2EE096A04A2C86FC182985216_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_C7631BD2EE096A04A2C86FC182985216" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2020</link:label>
    <link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_C7631BD2EE096A04A2C86FC182985216_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_C7631BD2EE096A04A2C86FC182985216" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lessee, Operating Lease, Liability, Payments, Due Year Two</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_C7631BD2EE096A04A2C86FC182985216" xlink:type="locator" />
    <link:labelArc order="1" xlink:arcrole="http://www.xbrl.org/2003/arcrole/concept-label" xlink:from="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_C7631BD2EE096A04A2C86FC182985216" xlink:to="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearTwo_C7631BD2EE096A04A2C86FC182985216" xlink:type="arc" />
    <link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_FEBFEE684DE79E6C84C36FC18298F00E_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_FEBFEE684DE79E6C84C36FC18298F00E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2021</link:label>
    <link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_FEBFEE684DE79E6C84C36FC18298F00E_label_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_FEBFEE684DE79E6C84C36FC18298F00E" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Lessee, Operating Lease, Liability, Payments, Due Year Three</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree" xlink:label="loc_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearThree_FEBFEE684DE79E6C84C36FC18298F00E" xlink:type="locator" />
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    <link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour_0A8A0D72EFAF0280A6016FC182980912_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFour_0A8A0D72EFAF0280A6016FC182980912" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2022</link:label>
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    <link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive_102C881C398FE17AA1146FC182992CEE_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueYearFive_102C881C398FE17AA1146FC182992CEE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">2023</link:label>
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    <link:label id="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive_C8E57B2F6EF1F4A39E136FC18299CAB6_terseLabel_en-US" xlink:label="lab_us-gaap_LesseeOperatingLeaseLiabilityPaymentsDueAfterYearFive_C8E57B2F6EF1F4A39E136FC18299CAB6" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Thereafter</link:label>
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    <link:label id="lab_us-gaap_OperatingLeaseExpense_30FDB1DDD15A37BCBF7D74C8ED41ED61_terseLabel_en-US" xlink:label="lab_us-gaap_OperatingLeaseExpense_30FDB1DDD15A37BCBF7D74C8ED41ED61" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lease expense</link:label>
    <link:label id="lab_us-gaap_OperatingLeaseExpense_30FDB1DDD15A37BCBF7D74C8ED41ED61_label_en-US" xlink:label="lab_us-gaap_OperatingLeaseExpense_30FDB1DDD15A37BCBF7D74C8ED41ED61" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Lease, Expense</link:label>
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    <link:label id="lab_us-gaap_ShortTermLeaseCost_556BE22817A51C4644E174C8ED4106BE_terseLabel_en-US" xlink:label="lab_us-gaap_ShortTermLeaseCost_556BE22817A51C4644E174C8ED4106BE" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Short-term lease expense</link:label>
    <link:label id="lab_us-gaap_ShortTermLeaseCost_556BE22817A51C4644E174C8ED4106BE_label_en-US" xlink:label="lab_us-gaap_ShortTermLeaseCost_556BE22817A51C4644E174C8ED4106BE" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Short-term Lease, Cost</link:label>
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    <link:label id="lab_us-gaap_OperatingLeasesRentExpenseNet_E822075B0EF97455A11474C8ED41ECBD_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesRentExpenseNet_E822075B0EF97455A11474C8ED41ECBD" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Rent Expense, Net</link:label>
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    <link:label id="lab_us-gaap_SubleaseIncome_ECEDEB79DFEB4DDEDA1674C8ED425B95_label_en-US" xlink:label="lab_us-gaap_SubleaseIncome_ECEDEB79DFEB4DDEDA1674C8ED425B95" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Sublease Income</link:label>
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    <link:label id="lab_us-gaap_OperatingLeasesIncomeStatementSubleaseRevenue_BDFBE7C168E6C480097574C8ED429FE0_label_en-US" xlink:label="lab_us-gaap_OperatingLeasesIncomeStatementSubleaseRevenue_BDFBE7C168E6C480097574C8ED429FE0" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Operating Leases, Income Statement, Sublease Revenue</link:label>
    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_OperatingLeasesIncomeStatementSubleaseRevenue" xlink:label="loc_us-gaap_OperatingLeasesIncomeStatementSubleaseRevenue_BDFBE7C168E6C480097574C8ED429FE0" xlink:type="locator" />
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    <link:loc xlink:href="rubi-20190331.xsd#rubi_LesseeOperatingLeaseLeaseNotyetCommencedExpectedLeaseLiabilities" xlink:label="loc_rubi_LesseeOperatingLeaseLeaseNotyetCommencedExpectedLeaseLiabilities_77CF1B32606615F7B61974C8ED42D7B6" xlink:type="locator" />
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    <link:loc xlink:href="http://xbrl.fasb.org/us-gaap/2017/elts/us-gaap-2017-01-31.xsd#us-gaap_IncomeStatementLocationAxis" xlink:label="loc_us-gaap_IncomeStatementLocationAxis_705B6986A0C6B5B1F9BD30FEFBE55B29" xlink:type="locator" />
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