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    <link:label id="lab_us-gaap_TrademarksMember_41FC44E815BE3C8DE7863FE19267BB7F_terseLabel_en-US" xlink:label="lab_us-gaap_TrademarksMember_41FC44E815BE3C8DE7863FE19267BB7F" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Trademarks</link:label>
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    <link:label id="lab_rubi_AccountsPayableSellerCurrent_88FDB24224B24C0C3675AAB41D580F39_terseLabel_en-US" xlink:label="lab_rubi_AccountsPayableSellerCurrent_88FDB24224B24C0C3675AAB41D580F39" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Accounts payable&#8212;seller</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_AA37FA2C804A30EEB6E3AAB41B5EB0A8_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue_AA37FA2C804A30EEB6E3AAB41B5EB0A8" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vested and expected to vest, aggregate intrinsic value</link:label>
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