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    <link:label id="lab_rubi_LesseeOperatingLeaseLeaseNotyetCommencedExpectedLeaseLiabilities_20E1ED1D8E4A85EF3B702CDED39A5A47_terseLabel_en-US" xlink:label="lab_rubi_LesseeOperatingLeaseLeaseNotyetCommencedExpectedLeaseLiabilities_20E1ED1D8E4A85EF3B702CDED39A5A47" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Lease not yet commenced, expected lease liability</link:label>
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    <link:label id="lab_us-gaap_VestingDomain_63F5381C4994875818FE2CDED54954A5_terseLabel_en-US" xlink:label="lab_us-gaap_VestingDomain_63F5381C4994875818FE2CDED54954A5" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vesting [Domain]</link:label>
    <link:label id="lab_us-gaap_VestingDomain_63F5381C4994875818FE2CDED54954A5_label_en-US" xlink:label="lab_us-gaap_VestingDomain_63F5381C4994875818FE2CDED54954A5" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Vesting [Domain]</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationAwardTrancheOneMember_276913F812B85356F7602CDED5491E77_label_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationAwardTrancheOneMember_276913F812B85356F7602CDED5491E77" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Share-based Payment Arrangement, Tranche One [Member]</link:label>
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    <link:label id="lab_rubi_TwoYearRSUsMember_403D7627F1AC02C686382CDED54968EF_terseLabel_en-US" xlink:label="lab_rubi_TwoYearRSUsMember_403D7627F1AC02C686382CDED54968EF" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Two Year RSUs</link:label>
    <link:label id="lab_rubi_TwoYearRSUsMember_403D7627F1AC02C686382CDED54968EF_label_en-US" xlink:label="lab_rubi_TwoYearRSUsMember_403D7627F1AC02C686382CDED54968EF" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Two Year RSUs [Member]</link:label>
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    <link:label id="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_19D5194FB360947A872F2CDED54A1E00_terseLabel_en-US" xlink:label="lab_us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardAwardVestingPeriod1_19D5194FB360947A872F2CDED54A1E00" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Vesting period</link:label>
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    <link:label id="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_B01434A4D46B30EF54E82CDED54A1C80_terseLabel_en-US" xlink:label="lab_us-gaap_SharebasedCompensationArrangementBySharebasedPaymentAwardAwardVestingRightsPercentage_B01434A4D46B30EF54E82CDED54A1C80" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Award vesting rights, percentage</link:label>
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    <link:label id="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_930270482722239F919D406C3FF0282A_label_en-US" xlink:label="lab_us-gaap_NetCashProvidedByUsedInOperatingActivitiesAbstract_930270482722239F919D406C3FF0282A" xlink:role="http://www.xbrl.org/2003/role/label" xlink:type="resource" xml:lang="en-US">Net Cash Provided by (Used in) Operating Activities [Abstract]</link:label>
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    <link:label id="lab_us-gaap_DepreciationDepletionAndAmortization_748266B71034FF7EA9D1406C3FF2FB1E_terseLabel_en-US" xlink:label="lab_us-gaap_DepreciationDepletionAndAmortization_748266B71034FF7EA9D1406C3FF2FB1E" xlink:role="http://www.xbrl.org/2003/role/terseLabel" xlink:type="resource" xml:lang="en-US">Depreciation and amortization</link:label>
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    <link:label id="lab_us-gaap_GainLossOnSaleOfPropertyPlantEquipment_DC40BB492BAC6F77C3E1406C3FF38CA1_negatedTerseLabel_en-US" xlink:label="lab_us-gaap_GainLossOnSaleOfPropertyPlantEquipment_DC40BB492BAC6F77C3E1406C3FF38CA1" xlink:role="http://www.xbrl.org/2009/role/negatedTerseLabel" xlink:type="resource" xml:lang="en-US">Loss on disposal of property and equipment</link:label>
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